It's
common for U.S. companies doing business in Japan to make use of their
American-ness as a bad credit loansmarketing tool, and businesses like Jack Daniels,
KFC, L.L. Bean and Coleman are very good at accessing the iconic imagery
of America to make their products appealing to Japanese consumers. So
is McDonald's, which has brought back its Big America Texas Burger, an
actual product despite sounding like a parody you might read in The
Onion. I did my duty as a Japan blogger and had one for lunch the other
day, and it was quite good as far as semi-synthetic pseudo-food goes,
basically a Quarter Pounder on a custom unsecured loans bun with chilli, onions and
bacon. The TV commercial is as cheesy as the burger concept (if you'll
excuse the pun), with rugged cowboy-types eating the burger with the
Footloose theme playing in the background. After the Texas Burger
promotion ends, McDonald's will sell the Manhattan Burger, the Miami
Burger and the Idaho Burger, the last of which will presumably involve
potatoes in some way.
Did someone say Miku-donald's?
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